Purpose:

To build a company purpose that is meaningful, engaging and real and can be integrated into everything you do.

Ideally used for:

Organisations that wish to have a higher order objective beyond just making money, and that have a strong customer focus and desire to attract top talent. Also for organisations that are about to undergo significant restructuring or change, as a way to ground and give focus to what’s most important and give meaning for the key talent to stay. 

Playbook Objectives:

• Help build alignment within a core team that can guide the process and give the right positional and influence for success
• Guidance to engage the right people to ensure the output is truly representative of the organisation both present and future
• Provide safety in a well-tested process that everyone can engage in and keep on track
• Ensure that the outputs are followed up and actioned